ARE YOU PART OF THE LOHAS COMMUNITY?
“LOHAS” is a market segmentation term that stands for “Lifestyles of Health and Sustainability” and refers to that portion of the population that aspires to a healthier and more socially and environmentally conscious way of life and makes investment and buying decisions accordingly.
Lifestyles
Of
Health refers not only to the life sciences and health and wellness but also mental health and, notably, the social equity inherent in a healthy society.
And
Sustainability clearly has positive environmental connotations while also denoting the underlying benefits of impact investment (versus traditional nonprofit donation) and generating financial returns which enable enduring, sustainable achievement.